When you’re looking down the supermarket aisle, the options can be daunting. On one hand, you see well-known brands, with their vibrant packaging and heavy advertising. On the other hand, there are store-brand items, which are often more affordable but not as well-known. Choosing store brands can be a wise way to save money without losing value.

Private label products are produced by outside manufacturers, but sold under the retailer’s name. Often, these products are very similar to their name-brand counterparts. The main difference? Private label options don’t include the high costs of advertising that name brands build into their Save money on groceries pricing.

Many people assume that store brands are not as good, but research studies have shown that shoppers frequently can’t tell the difference generic brands and popular brands. In particular when it comes to basic pantry staples like salt, the quality is practically identical.

For over-the-counter medications, the core ingredients are regulated and must comply with the same safety rules, so whether you’re buying branded medicine or store-brand versions, you’re getting the same thing at a fraction of the cost.

In additional areas like toiletries, you might feel a bit risky to switch to generics, though you might be surprised. In case a product doesn’t meet your standards, the money saved can add up over time. Many retailers even offer return policies on their private-label items, making it risk-free to try.

The key is that you don’t have to go all-in at once. Swap out a few items at first—like baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve saved. By being open to store brands, you can make a big difference in your household budget without feeling like you’re sacrificing quality.